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THE SOMERSET HOUSE, NEW YORK
The Somerset House, is a New York based interior design studio, showroom, and store celebrated for its carefully curated collection of high-quality, distinctive pieces that elevate spaces into artful expressions.
We had the pleasure of collaborating with Alan, the visionary founder of The Somerset House, to showcase a selection of Nodi rugs in his showroom—a space where every item reflects a story of craftsmanship and design.
We dive into a conversation with Alan to explore his design philosophy, the unique approach behind his studio, and the inspiration that sets Somerset House apart.
Can you share the story behind The Somerset House, and what inspired you to create a space that blends studio, gallery & store?
I was working in fashion for many years while moonlighting as a home stager-styling homes for real estate. I was mostly buying vintage pieces to spruce up homes to sell on the market.
Covid hit and I suddenly had a ton of furniture wrapped up in storage. I asked a developer that had empty retail space to consider doing a revenue share type lease and thankfully, they agreed. I was very inspired by galleries like Wyeth in the Hamptons, a legendary streetwear store called Union (which is still around today but only in LA), and your standard classic record stores.
I wanted to create something that represented all of the things that I love. The showroom serves as a place for me to experiment with design like a lab.
What kind of atmosphere did you set out to create?
Warm, eclectic with some design twists and experiments.
Why is craftsmanship important to the aesthetic and experience of your space?
I believe craftsmanship is the ultimate luxury. It's finite, individualistic and involves true on the job experience. I'm personally drawn to the different levels of craft.
We value things that have the individualistic characteristics that you could never get with some of the newer technology. I love how the craftsmanship shines through, you can really see that feel in our showroom.
"The showroom serves as a place for me to experiment with design like a lab."
What drew you to our Bamboo Silk & Wool rugs, and how do you see them complimenting the other pieces in your showroom?
I love a rug that both takes over a space and fades into the background. I think the bamboo silk and wool rug is the perfect elevated cozy in the room. It goes so well with the textures we have at Somerset. The handfeel is soft but there is a ton of structure. These are heavy rugs that lay the right foundation to a room.
Featured Products
Bamboo Silk & Wool Rug in Moss
Bamboo Silk & Wool Rug in Dijon
Bamboo Silk & Wool Rug in Brick
Pony Braid Jute Rug in Natural
Credits:
The Somerset House
Photography by Clement Pascal